In 2022, Microsoft announced its intention to acquire Activision Blizzard for nearly $70 billion. The acquisition faced several challenges, including opposition from UK authorities and an FTC injunction, but it eventually gained approval from the European Union Commission. With the merger agreement extended until October 18, the deal's completion remains in question.
Microsoft's Vision: Incorporating Ads into Call of Duty Games
If the acquisition proceeds, Microsoft has ambitious plans to introduce advertisements into free-to-play PC and mobile games developed by Activision Blizzard, including the iconic Call of Duty franchise. However, the specific details of this advertising strategy raise some intriguing questions.
Details and Discrepancies: A Closer Look
While Microsoft's plans mention advertising in both PC and mobile games, the targeted titles within the Call of Duty series are not explicitly outlined. This creates a notable discrepancy between the provided information and the listed games. Currently, the focus is primarily on Call of Duty: Mobile, but the broader scope encompasses PC and mobile platforms.
Considerations and Uncertainties
Even if Microsoft successfully acquires Activision Blizzard, the immediate implementation of these advertising changes may not be straightforward. Call of Duty has an existing marketing arrangement with PlayStation, granting exclusive rights since 2014. This partnership is expected to extend at least until the release of Modern Warfare 3 in 2023.
The Path Forward: Monitoring Developments
The potential inclusion of advertising in Call of Duty games on mobile and PC is a dynamic situation. The exact timeline and impact of these changes remain uncertain, influenced by existing marketing agreements and potential regulatory considerations. As the Microsoft-Activision Blizzard acquisition progresses, observers will closely monitor further developments in this evolving landscape.
